media monitering. Media monitoring is to understanding what is being said. media monitering

 
 Media monitoring is to understanding what is being saidmedia monitering  Even subscribing to your competitors’ blogs in Feedly could be considered a form of social media monitoring

Brand sentiment. DHS has reportedly already used its social media monitoring programs to surveil Black Lives Matter activists, individuals involved in anti-Trump protests in New York City, and lawyers and journalists at the southern border. Media monitoring is the process of scanning public information on print or digital platforms looking for keywords on a particular topic. 3. Here are some of the top news monitoring tools for media monitoring. $0. Also watching Bies’ posts was a third-party media monitoring and analysis firm, the Middle East Media Research Institute. Social media monitoring is often confused with similar-sounding (and a few similar-meaning) terms. Propel was the first PR software platform. Media Monitoring. Media monitoring is the act of collecting and responding to what your customers are saying about you at an individual level and as a collective whole. social media monitoring tools. In a summer that's brought both peaceful and violent protests, Chicago is stepping up its monitoring of social media. Media monitoring is the use of technological tools to watch and review media to gain insight into a business or its industry and competitors. You can use such tools to improve response times, build brand credibility and authenticity, and adjust marketing plans. Many companies use media monitoring to stay up-to-date with industry developments and to monitor trends with consumers and technology. , on a Standard Form 50) for their position of record. Mentions, full coverage and shares are fine. die beste en uiteindelike produk vir die ondernemings wat COVID-19 die uitdaging het en wat hul werknemer van die huis af moet laat werk. Agorapulse is a powerful social media monitoring tool. 50 000 mentions. These tools and methods, which include natural language processing and algorithmic tone and. First 150 MiB per billing account for metrics charged by bytes ingested. Media monitoring will do that. Identify their weaknesses and devise innovative solutions for those gaps to solve your customers’ problems. social media monitoring tools. Overview. The Definition of Social Media Monitoring. Get started with. Readly. Social media monitoring definition. Understanding, monitoring, and measuring social media engagement are key aspects that interest scholars and practitioners who proposed diverse conceptualisations, several indicators and KPIs. CARMA offers media monitoring services to support you whatever your requirements. Senior Journalist jobs. 2 The Role of the Media Analyst in an Election Observation Mission 19 3. Media Monitoring In Powerpoint And Google Slides Cpb. A comprehensive media monitoring tool can trawl for any content relevant to you, your. Just as prevention is the best cure, so a media monitoring service can help diffuse a crisis before it arises. But going below the surface is possible with a media monitoring tool. On social, you can monitor…Marketing Manager. Media monitoring allows you to track mentions of your brand, products, and services across all media outlets, including traditional print and broadcast, online and social. Effective, smart and timely media monitoring will allow PR and marketing teams to keep up with brand mentions, press opportunities, and relevant news that could influence your strategy. It’s a very simple way to see what people are saying about your brand or industry, especially considering you’ll be able to track keywords, competitors and even specific. Media monitoring tool / Stay up to date on press coverage. Media Monitors is accredited by the Media Ratings Council (MRC) for its Radio, Cable and Broadcast spot monitoring services. ‘Source monitoring’ is when the media monitors attend a newsworthy event, such as a political rally or a press conference, in order to see how media coverage compares with their own perceptions. Has pricing. 21 minutes. Brand24. That could include monitoring for brand or product mentions (tagged or not), related hashtags and keywords, or industry trends on Facebook, Instagram, Twitter, TikTok,. We get behind paywalls to the content your audience is reading, and filter out the irrelevant, saving you time and delivering the. Also known as “sentiment analysis”, this is the sister metric to the volume of mentions. Get to see the value of your earned media and return on. At the core of Onclusive’s automated media monitoring platform is our proprietary global news crawler. From day one, we start by getting to know you, your goals and your audiences so we can recommend the best fit for your needs and maximise the value you receive. Streem delivers comprehensive and realtime Print, Online, TV, Radio and Social media monitoring. A monitoring service lets you know which media coverage your competitors get and will give you ideas for marketing and PR. Brand24 is a media monitoring software focused on mining customer insights from online social discussions and maintaining a healthy brand presence. $0. Media monitoring is the process of scanning public information on print or digital platforms looking for keywords on a particular topic. Engage. It can handle 10 social media profiles, making it best for SMBs with multi-platform social media campaigns. Teams monitor social media to respond to customer queries, issues, comments, and unsolicited feedback. It is how we monitor the web world. Most notably, a good monitoring program allows a company to more effectively manage its reputation, one of the greatest assets of any business. Product Description. Help with problems, and don’t hesitate to show some love by sending out gifts - virtual or physical. They would clip the articles and paste them into. 25 billion by 2028, exhibiting a CAGR of 13. Step 2: Identify relevant keywords. This simple social media monitoring tool helps transform you data into actionable insights. Talkwalker is a social media search, monitoring and analytics tool. Delivering the coverage that matters to you. Even when following best practices, media monitoring can leave you sifting through a lot of raw data. Social media monitoring is typically done for the short-term with the intention of providing an immediate response. As media monitoring experts, Onclusive brings together the most powerful PR analytics and monitoring solution in the world. Measure. 10. Comcowich, menyatakan bahwa media monitoring adalah rangkaian proses membaca, mengamati, atau mendengarkan konten dari sumber media secara berkelanjutan. Media Monitoring adalah proses pemindaian informasi publik pada media cetak atau digital dengan mencari kata kunci pada topik tertentu. Free 30-Day Trial What is social media monitoring? Social media monitoring means. Die TheOneSpy-app maak dit maklik vir u om u tieners oral en op sosiale media veilig en veilig te beskerm. One of the primary themes that enters into many ways of using the tools is research. Brandwatch Consumer Intelligence. Media Impact Analysis. Home » PR Fuel » Top 10 FREE Social Media Monitoring Sites . With social monitoring, you can either use a tool to find and list all brand mentions, or simply go through the mentions in your notifications without the need for an extra tool. The tool provides over 150 different metrics related to all the major social networks. But what’s really on offer in this booming market? In this review, we’ll unpack Mention’s solution. Slide 1 of 17. Social media monitoring software helps you find conversations your customers, promoters, and readers have anywhere. From top tier media publications to the smallest customer comment, there’s a lot to cover online. Traditionally, the purpose of governmental media monitoring and analysis is to analyze who is saying what, where, and which key messages have the most influence on public opinion. What is media monitoring? Media monitoring refers to listening, watching, and tracking the media coverage and conversation around your organization, industry, competition and related topics. Find Out Now. 63 billion in 2023 to USD 13. Best free Media Monitoring Software across 39 Media Monitoring Software products. From maintaining and building media relationships, to pitching effectively, monitoring and measuring success of campaigns and team performance – PRM is redefining PR software. The post New York Governor Declares Plans For Social Media Surveillance appeared first on State of the Union. Best social media management tool: quick menu. The following is adapted from a Brennan Center resource on social media monitoring by the U. Supporting over 9,000 clients – large and small – we have media monitoring solutions to meet all needs so you can be on top of the competition, make the most of trends and improve your business success every step of. Keyword-based tools are the most common and basic type of media monitoring tools. Tap into our AI-powered deep social listening and monitoring tools to understand what is being said about your company, products and industry on digital channels worldwide. This not only ensures a positive public. S. Audiense. 3. Slide 1 of 2. Besides the major social media platforms, Brand24 also monitors blogs, forums, and other sites for mentions of your brand. Media monitoring is a systematic method of gathering and analyzing information about the media coverage of a particular event or event category, in order to anticipate and respond to different types of coverage by using well-defined research methods. With the vast consumption of content prevalent in the UAE, attempting to manually monitor the media is a fool’s errand. Hootsuite. Newswire is a media technology company that provides its clients with the Press Release Optimizer, which consists of press release distribution, media databases,. Media monitoring is listening to who’s saying what about your brand, your competitors, your industry, and any other topic that’s important to you and your operations. Request Demo. You can also use media monitoring to track your niche as a whole, your client’s. What G2 Users Think. From fully automated online dashboards through to human-researched executive news briefings, our approach brings you the content that matters in a format tailored to your needs. I monitored the book Oryx and Crake with both a free social media monitoring software as well as paid tool Brand24 ( free-to-try ). Another one of the best social media analytics tools out there today is Hootsuite. For example, we collect and estimate the potential coverage, and our algorithms calculate whether the coverage is positive, negative, or neutral. Running out of creative content ideas. Insights appear on your dashboard in minutes, which you can use to manage your brand reputation, capitalize on trending stories and build smarter communications strategies. In the wake of revelations that those tools were being used to surveil activists and protestors, however, and a change in the social media platforms’ policies to prohibit use of their data for surveillance by law enforcement, K-12 schools became a. Israeli authorities. Increase sales and improve processes. Brand24 is a tool that generates media monitoring reports about your brand, products, or campaigns. Brand24 is an AI-powered social media monitoring tool that tracks mentions across Instagram, Twitter, TikTok, Facebook, LinkedIn, Reddit, YouTube, Twitch, and Quora. Media monitoring memiliki banyak manfaat bagi perusahaan. Find Out Now. ZoomSphere. 1. Uncover untapped opportunities. Meltwater is another tool for monitoring news both online and offline. Connect and capitalise. This data alone can be an integral part of any government communications plan, but there are other ways these departments can leverage media. Media Monitoring is more than just an app for tracking your brand mentions. Step 4: Gather data. Social media marketing monitoring ppt powerpoint presentation icon gallery cpb. Visually Speaking (1. This results in a staggering 13% total productivity loss on personal social media usage alone. 1. Download >. See moreMedia monitoring refers to tracking, analyzing and measuring various media channels. All Monitoring data except data ingested by using Managed Service for Prometheus. BuzzSumo is a pioneering content marketing tool that equips brands with a comprehensive suite of social media monitoring capabilities. Social Media Monitoring Powerpoint Ppt Template Bundles. Step4: Selection of stamps from the database. Here are a few tips you should implement in your strategy: Narrow down your search. Media monitoring for China and other companies in the Asia-Pacific region should encompass both online and offline media sources. Likewise, it’s the. Mention offers four pricing plans: Solo, $49/mo - Basic account features include 2 basic alerts, 5,000 mentions, 5 social account and 1 user. Social media monitoring is not a reliable method to predict mass violence. Overview. Brandwatch offers a range of products that offer real-time insights about your industry, your brand, and your marketing, as well as reporting capabilities and system connections that scale with your initiatives. PR professionals used to review magazines and newspapers looking for mentions of the organization. Media analysis starts with definition of the objective that will serve as a basis for the measurement of success. Brandwatch offers a range of products that offer real-time insights about your industry, your brand, and your marketing, as well as reporting capabilities and system connections that scale with your initiatives. Responsibilities With the use of provided technology, scan and monitor local and international newspapers,Free Social Media Monitoring Tool 15: Alerti. 0610/MiB: >250,000 MiB. Media Manager jobs. However, to distinguish between the two activities, this text defines social media monitoring and social listening in the following. SocialPilot has emerged as one of the most straightforward social media analytics tools to use. 7. Media Monitors is the nation’s leading local monitoring company, serving the media and advertising industries with near real-time intelligence on broadcast TV, cable, radio, print and digital. What is more, it’s not an entirely new concept and strategy. Platforms supported: Twitter, Facebook, Google+, blogs, forums, and more. Social networks are searched for information that is relevant to one’s. presented in this complete deck. Read more about our software on the product page. They need to know how to interpret the results. 00. Pricing: 14-day free trial; paid plans start at $79 per month. Media analysis goes a step further than media monitoring. Sprinklr Media Monitoring & Analysis leverages the world’s only unified customer experience management (Unified-CXM) platform to capture and analyze data from news, blogs, print, broadcast, radio, and 30. Mention is a media monitoring solution that helps agencies to monitor over 1 billion sources across the web daily. 8 km) 9860 West Saanich Rd North Saanich, BC, V8L 4B2. The benefits and advantages of social media monitoring include identifying social media sentiment and getting customer feedback. It involves analysing the observed data and drawing up recommendations for action. This review identified 86 articles on social media monitoring of vaccination, most of which were published after 2015. In a nutshell, media monitoring is the process of searching for information about a particular topic regarding your brand, in print or on digital platforms. Integrate customer feedback from reviews, surveys, support tickets. Slide 1 of 7. KPMG in Canada. All Monitoring data except data ingested by using Managed Service for Prometheus. Talkwalker’s complete social media management tool can provide up to 5 years of back data. Get a 360-degree view of your brand health. Parents cite a number of different reasons why they think parenting has grown more difficult over the years. This software makes the same impact as this sentence does. User Satisfaction. Mostly it’s. Aura Individual. A media monitoring service, a press clipping service or a clipping service as known in earlier times, provides clients with copies of media content, which is of specific interest to them and subject to changing demand; what they provide may include documentation, content, analysis, or editorial opinion, specifically or widely. This practice benefits PR and communications teams in many ways. Plus, $139/mo - Unlimited searches, 10 alerts and 10,000 mentions, question analyzer, 1 year of search data. Win. The following is adapted from a Brennan Center resource on social media monitoring by the U. What to monitor – 4 things you must monitor if you don’t want to miss out. Team: $129/month for three users and 20 social accounts. Plus. In any organization, data is important for development, offering metrics to support future training, changes, and planning. The benefits and advantages of social media monitoring include identifying social media sentiment and getting customer feedback. This is the top goal of social media monitoring. 10 Geopolitical monitoring Geopolitical monitoring is linked with challenges and changes on the international scene concerning political, social, economic and humanitarian risks. In die geval, kom u in die situasie dat u tiener sulke programme gebruik wat nie op sy / haar tablet behoort te wees nie; jy kan die program verwyder, verwyder en weer installeerThe government’s increased monitoring of social media raises concerns for civil rights and civil liberties. Mobicip's plans start at $2. Take Lush, for instance, a million-dollar company founded in 1995,. The continued monitoring and assessment of all media types, both regionally and internationally on. Talkwalker offers flexible dashboards, APIs and reports featuring comprehensive filters and actionable social media…. Media monitoring software is a type of program that allows users to track, analyze, and report on different types of media content. A lot of our users’ own content ends up in their alerts. Choose keywords, phrases or hashtags that are associated with your monitoring goals. Stay on top of threats to your brand’s reputation with Ornico’s complete media monitoring offering. And now it's time for a specific campaign monitoring alert. Dengan melakukan media monitoring, maka perusahaan bisa memantau perkembangan terkini dari produknya tidak hanya dari segi penjualan, namun dari sudut pandang yang lebih luas. In contrast to social listening’s more spherical effect, social monitoring is a much easier concept to understand. Monitoring is made easier with the use of tools that help brands track keywords and other elements and measure sentiment. Marketing measurement that really matters. BuzzSumo. Your Dynatrace dashboard. Crawling and tracking millions of online sources in order to find relevant real-time information is at the core of media monitoring tools. The data collected by a brand monitoring tool can have a positive effect on your business. Pro, $99/mo - Basic account features include 5 basic alerts, 10,000 mentions, 10 social accounts and 10 users. The complete guide to media monitoring 2021 Edition hide. DigimindEllen Tordesillas is trustee and writer of VERA Files, supervising the "Media Ownership Monitor" Philippines. Online – websites, blogs, online media sites. Sprout Social uses AI and machine learning to provide rich data and performance insights. Tinker with the app and turn your mentions. 250-363-6818. Social Media Monitoring: Monitor social media channels for mentions, comments, and direct messages. During a 24-hr period, the free tool retrieved 4 results for Oryx and Crake while Brand24 retrieved 14. View. Enter the length or pattern for better results. 9 per cent from 2018. Social media monitoring algorithms are unreliable — and could be discriminatory. From Twitter and Facebook to YouTube and Instagram, you can set up customizable streams to track trending keywords and topics in real-time. With this plan, you have the ability to monitor your competitors as well. Who should be using media monitoring – and the surprising ways that 5 kinds of organizations can benefit from it. The GMMP 1995, 2000, 2005, 2010 and 2015 teams who . View. S. Use Visual Analytics Searching, powered by Radarly (Meltwater Consumer Intelligence) to analyze non-verbal/non-textual content posted on news, blogs, and Reddit. With a solid media monitoring tool, you can say goodbye to vanity metrics and actually measure what you should be to see benefits and growth. Media monitoring is a great source for insights into target audiences and industry trends. It helps you stay on top of developments in the political landscape and better understand what people are thinking about your campaigns and policies. Muck Rack. Combine your human-curated news tab with an automated news feed right in Fullintel Hub for relevant real-time results. Step3: Stamps database is all about storing the content. Using a combination of state-of-the-art technology and expert support, we help you monitor coverage of your brands, people, competitors, sectors, and the wider industry. It provides you with an all-in-one solution to manage your social media accounts. For example, if I’m monitoring the keyword “media monitoring,” then blog posts, social media posts, and more from Mention will show up. Learn more about our human-curated media monitoring and custom PR measurement services. social media monitoring. Social Media Monitoring Definition. Best credit monitoring services of November 2023. Social Media Monitoring, or Social Listening, is the process of filtering through online messages using relevant keywords to find the posts and conversations that matter to your business and brand. Noem is nog 'n waardevolle hulpmiddel wat jou help om jou bemarkingsveldtogte op sosiale media deeglik te monitor en verskeie sosiale media-platforms te bestuur. 1st Easiest To Use in Media Monitoring software. Our sophisticated name matching technology with advanced, customizable search filters optimizes the identification of risks that are relevant to you. If you stay idle for a few days, you’re already. Berikut adalah beberapa manfaat media monitoring yang. Entry Level Price: $249. About seven-in-ten parents ages 50 and older (71%) say parenting is harder today, versus 66% of 30- to 49-year-old parents and 60% of those ages 18 to 29. Brand24’s media monitoring features include sentiment analysis and instant notifications for all of your social mentions. ) Google. Enter a Crossword Clue. Many people think social media monitoring tools only keep track of what’s posted on Facebook, Twitter, Instagram, etc. Media Monitoring is more than just an app for tracking your brand mentions. The tool lets you see who’s talking about your brand and what they say. Little-to-no communication between departments. In basic terms, social media monitoring is the act of using a tool to listen to what is being said across the internet; monitoring media not just from traditional publishers, but on millions of social sites too. 2 hours ago · Released hostages forced into media silence as Israel tightens control on interviews. User Satisfaction. That’s why social media monitoring is so important. Media monitoring allows you to track mentions of your brand, products, and services across all media outlets, including traditional print and broadcast, online and. Step 4: Gather data. Defining Media Monitoring in a Brand Context. The app has lots of features to monitor smartphone activities. Media Monitors is accredited by the Media Ratings Council (MRC) for its Radio, Cable and Broadcast spot monitoring services. These keywords will be used to identify relevant conversations and mentions on social media platforms. It is also promoted as a predictor of future events, including threat assessment. Pro, $79/mo - Unlimited searches, 5 alerts and 5,000 mentions, 1 year of search data, up to 5 users, 50 exports, save up to 5 projects and 1,000 URLs, create up to 10 trending feeds, content analysis reports, domain comparison reports. This means that all our data and insights are top-notch, trusted, and reliable. Our media management software saves you time by making it easy to organise, share and report on everything your team does, with automatic tracking, email integration and advanced reporting and analysis tools. in getting set up and deciding how you'd like to visually display information. Lack of growth, direction or strategy. She describes herself as a loud, fun-loving ‘Kasi girl’ with a passion for youth development. Roula Meditskos. 2024. Tool #5: Meltwater. Analytics. Find the right influencers and build relationships with the only tool that unlocks the global media and influencer. To conclude, media monitoring is a critical tool for PR and marketing agencies in today’s fast-paced and ever-evolving media landscape. However, in this post, I want to make sure you won’t fall for that belief ever. In this process, you may observe the source, tone, content and location of an event. Key Feature: Real-time audience insights and AI-enriched data from over 100 million social and online sources. Also, it will help you analyze competitors and compare them. Source: app. It boasts a user. Results. This social media management tool allows users to post content, engage with their community, and…. #1 Social Media Tool Create. It can help you find mentions of your brand (or your keywords) on social media, blogs, forums, and more and then analyze the trends, sentiment, and influence level. But going below the surface is possible with a media monitoring tool. This is a major concern for many NGOs since they often operate in unstable. InformationAbout Us. Unlimited users. footnote12_xq3xulm 12 See infra text accompanying note 428. The global media monitoring tools market size was valued at USD 3. No wonder they do so since even the name implies it’s all about monitoring social networks. MEMRI cut its teeth monitoring Middle Eastern media for English-speaking. July 20, 2023. Prices: $97 per month, $197 per month, and $447 per month. January 28 2021. Social media monitoring software can be used to geographically track us as we communicate. Mentions, full coverage and shares are fine. What is media monitoring? Media monitoring — the process of reading, watching and listening to the news, then identifying and analyzing content that contains. In the current era, the demand for monitoring tools among enterprises is growing, owing to robust digitalization and the. But unfortunately, they also won’t retrieve most results. Agility PR Solutions gives us rapid access to information on who is covering what topics. Proses ini meliputi membaca, menonton, mencatat sampai mendengarkan sebuah konten editorial yang merupakan sumber media. Advanced account features include engage, publish, Slack integration, push. At Isentia, we pride ourselves in having the best customer support in the media monitoring and intelligence industry. These guys can be used to track all kinds of different phone activities including social media, text and calls, location, and email. Meltwater offers comprehensive media monitoring and analysis across online news, social media, print, broadcast, and podcasts, capturing more content and conversations than anyone else in the industry. A helper tool can cover every area where your keywords and related phrases are mentioned. A helper tool can cover every area where your keywords and related phrases are mentioned. Media Monitoring Analyst in the United States: Media Monitoring Analyst in District of Columbia: $71,419. It provides you with an all-in-one solution to manage your social media accounts. The social media metrics to track in 2023 (and why) by Carly Hill. Media monitoring is exactly that: keeping an eye on the media and tracking what they say about your clients. We like to keep you happy and to make sure our media. Sprinklr Insights empowers your team with real-time insights on current events, trending events, and brand crises before they become consequential — so you can make proactive, informed decisions about your owned media strategies and tactics. Get the G2 on the right Media Monitoring Software for you. Used by 600+ of Australia’s largest corporate and government organisations and available on Desktop, Tablet and Mobile devices, Streem enables media teams to monitor, analyse and respond as news happens. The best way to monitor online media would be by getting a helper tool that crawls the web, including social platforms. Propel is a Public Relations Management (PRM) tool that is designed to streamline your entire PR workflow. Social media monitoring programs also put schools in the difficult position of having to monitor and respond to what students are saying off campus. Best in class media monitoring tool with real-time alerts. Track your competitors and analyze their performance and what they are doing. So the sooner you find it, the sooner you. Monitor media and track brand coverage—even in languages you don’t speak—to ensure that you and your company are aware of the latest conversations. In the left-hand menu, click the + icon next to Mentions to create a new alert. Media monitoring is a powerful tactic to leverage in today’s digital world. Social media has become a significant source of information for U. Likewise, it helps track what competitors are doing. 4. Media Briefings. Talkwalker. Full-Time. Take the grunt work out of manual monitoring and automate. com. Leverage your professional network, and get hired. 1. Media Monitoring. What is media monitoring. Researchers. 6. These tools use keywords related to your business, brand, product, and executives to provide results through various data visualizations. Although many media specialists work in elementary or secondary schools, they also work in high schools, colleges, public and private libraries, and private companies. Product Description. It combines social media posts and other social data, with mentions from across the web. Thanks to monitoring their marketing initiatives and stats, you can catch their weaknesses and strengths, compare your results with competitors, and improve your weakest links. Its monitoring features enable you to track your brand mentions, monitor keywords, and stay updated on customer feedback in real-time. law enforcement and intelligence agencies for purposes. Core plan costs $90 per user per month. Over the years, Air China leverages PR Newswire’s global media network to successfully distribute press releases in local languages to more than 20 countries and regions to better demonstrate its brand value to the public. Free Search includes 7 days of historical data. Sprout Social. Evaluate the public perception of your event location and main speakers. Talkwalker offers flexible dashboards, APIs and reports featuring comprehensive filters and actionable social media…. SocialSearcher identifies as a “free social media search engine”. Media Monitoring Analyst in California: $70,765. Media Director jobs. Stakeholder & Key Opinion Leaders. With the spread of social media analytics, social networking platforms, digital service providers, marketers, and freelancers. This may involve service. 90% over the forecast period. (Most social media platforms offer built-in analytics, but you can also use third-party tools for. ; Mayple is a web-based. As a social media all-in-one solution, Meltwater specializes in media intelligence. for 1 user. Streamline your entire communications strategy with a centralised campaign centre. Many companies use. Di mana isinya berkaitan dengan sebuah peristiwa, menyangkut siapa, mengapa bisa terjadi, sumberdaya publik yang berkaitan, kebijakan, dan dampak apa yang terjadi atau harus diantisipasi. It can help you understand which social networks work best for your brand as well as which types of posts grab attention, drive engagement, and grow your audience. The basic definition is that social media monitoring is the process of applying a social media intelligence tool to track assigned words or word combinations, and phrases, which are called keywords, on social media. This. These channels can include traditional media (think newsprint, magazines, radio and television) and digital media (web-based applications—which is where most of us spend our time these days). S. Save to My Lists. The software is used by organizations such as Samsung, Intel and Stanford University.